Fan Loyalty Equals Brand Loyalty

So, the message is pounded into the heads of Red Sox radio listeners, at least 10 times a game.
I think I got it finally.

Are you going to the SFTD show this Saturday? Good, that settles the fan part.
Are you aware that SFTD's record label is Rub Wrongways? Good, that's the brand bit.

Now for the loyalty.

Sitting Next to Brian is also on Rub Wrongways.
I have a new CD out, called Polite. The CD release show is a week from today at the Elevens.
If you only paid $2 for the new Radiohead, you have so much extra money to buy "Polite"!!

But if you'd like a copy now, so you can sing along to all the new songs on November 2, while your friend looks at you enviously and moves her mouth at the wrong time (thus giving away her disloyal status), then there are (for now) two ways to do it:

1) go to rubwrongways.com and click on Buy Now next to Sitting Next to Brian "Polite"

2) go to http://cdbaby.com/cd/sittingnexttobrian2

It's not in stores yet, but if you prefer to wait, all the coolest ones will have their copies in soon.

see you (and hopefully not recognize you) tomorrow for the all star Halloween show.
see you here again, soon to bug you about November 2